Apart from the Russians returning... ( Antalya, Side, mainly ) the rest of Mugla area looks like being worse ( quieter) than 2016 :-( German bookings are reputedly 60% down on last year... and I read UK bookings are very poor again.... the usual regulars of course will return, but no fresh faces.
Turkish visitors will increase I read, ok for trips and hotels, but not for bars and restaurants and shops .
After the dismal season last year one wonders if many can suffer a `back to back` bad season .
When you read in the turkish press 350 isis suspected militants arrested in Turkey already this year .. no wonder bookings are down again...