Kipa stock the same as Migros etc.Maybe a slightly wider range and more of it. You can buy computers and cameras there.They do have promotions on aircon units televisions etc.
Remember it supplies the Turkish community in Antalya. Fethiye it ain't.
There is also another hypermarket named "Real" which is German based.
Prices are all similar to each other. We find that it is not worth going out of our way to shop at either of these two places.